strategy
and drive profitable checkouts.
Performance marketing for modern ecommerce
brands scaling across channels.
Your ads are a mess.
And it's killing your profitability.
Fragmented Channels
Channels aren’t coordinated. Messaging drifts and spend gets misallocated.
Broken Attribution
Reporting is contradictory. You can't see what is truly driving revenue so decisions get made on guesses.
Creative Fatigue
Performance peaks, then drops. Your team can’t refresh fast enough to stabilize results.
Vendor Overload
Too many tools and partners. No clear owner, slow decisions, and weak accountability.
Rising CAC
Efficiency is sliding. You’re paying more for the same (or worse) outcomes.
Slow Optimization
Feedback loops are too slow. You learn late and pay for it in wasted spend.
We fix them.
We're your integrated growth partner.
We bring your strategy, creative, media, and measurement together into one performance system that’s executed by specialists, accelerated by AI, and measured by profit.
Unified Strategy
Media that moves as one.
Commerce isn’t linear. Your customers jump from Meta to Google to Amazon to Walmart and beyond before buying. We carefully architect every channel, audience, and offer under one cohesive strategy built to drive clear business outcomes.
Cross-Channel Strategy
Dynamic Budget Allocation
Retail + DTC Sync
Offer & Messaging Alignment
Channel Agility
Smarter Creative
Creative that drives, not decorates.
We design and test performance assets built for each funnel stage and platform. Every concept is mapped to intent, measured against data, and optimized for clarity, conversion, and brand consistency.
Funnel-Mapped Concepts
Fast Creative Testing
Performance-Backed Design
Brand Consistency
Continuous Optimization
Precision Management
Every move measured. Every dollar optimized.
Your campaigns are monitored and refined by channel experts. We make real-time adjustments across all channels to ensure every impression makes measurable impact on your KPIs.
Real-Time Bid Adjustments
Efficient Spend Pacing
Audience Pruning
Offer Rotation
Waste Reduction
Cutting-Edge Attribution
Clarity powered by innovation.
We unify every data source into one view of actual performance. With multi-touch and blended models, we show you what’s driving ROI—and what’s draining it—so you can scale with confidence and evidence.
Unified Performance View
Multi-Touch Modeling
Blended ROAS Logic
One Source of Truth
CAPI + Server-Side Setup
Intelligent Insights
Turning data into direction.
We translate performance metrics into meaningful actions. By combining human context with intelligent analysis, we're able to surface trends, highlight opportunities, and guide smarter decisions before your competitors even see them coming.
Unified Reporting
Real-Time Insights
Multi-Lens Attribution
Actionable Clarity
Confident Decisions
Built for the brands defining what's next in
Beauty & Personal Care
From fast-moving digital-only brands to retail-first products embracing omnichannel digital growth, we help innovative teams connect every channel and drive explosive performance.
DTC Innovators
You’re growing fast, but performance starts to break once you add channels. CAC climbs, creative burns out, and reporting gets noisy. We unify strategy, creative, media, and measurement so you can scale with one plan and know what’s actually driving profit.
Expand beyond your core channel without chaos
Keep creative fresh with a repeatable testing + refresh cadence
Get a true blended view of attribution across channels
CPG Challengers
You sell across retail, marketplaces, and direct, but the truth is split across teams, tools, and dashboards. We connect retail media + DTC into one performance system so budgets move on evidence, and leadership gets clear answers.
One source of truth across retail, marketplaces, and DTC
Retail media optimization tied to product, margin, and incrementality signals
Exec-ready visibility into what’s driving revenue and profitability
Sound like you? Let's connect.
A free 30-minute working session to confirm fit, pinpoint your biggest growth constraints,
and map clear next steps. If we’re not a fit, we’ll tell you.
Designed for speed and scale.
A senior-led , AI-accelerated growth system built to move faster, stay aligned, and scale profitably across channels.
Treston Dunn, Founder of CheckoutLabs
Powered by Lumence: The Commerce Growth Engine
Our AI-assisted operating system that keeps every campaign, channel, and insight seamlessly connected.
Predictive Signals
Early detection + forward-looking guidance, built into your weekly testing cadence.
Flags emerging trends and anomalies across channels
Scenario forecasting for CAC, MER, and budget efficiency
Proactive recommendations tied to your next tests
Seamless Collaboration
One shared workspace keeps strategy, creative, and media aligned from brief to launch.
Shared workspace for briefs, updates, and approvals
Clear ownership + live status across stakeholders
Async updates that keep momentum without meetings
Executive Clarity
A clean performance narrative leadership can trust. Spend, creative, and outcomes in one consistent view.
Auto-generated weekly performance summaries
Unified view of media, creative, and sales impact
Visual reporting built for confident decision-making
Questions before you book?
Here’s how we work, what to expect, and how we measure success.
What kind of brands get the most value from CheckoutLabs?
Ecommerce and omnichannel brands investing at least $20K+/month in paid media who want to scale profitably across Meta/Google and beyond. Most of our clients are in the $20K–$250K/mo spend range. If you’re adding channels (TikTok, Amazon/Walmart, retail media) or your growth feels fragmented across teams and tools, we’re built for you.
Which plan is right for us—Starter, Growth, or Scale?
We’ll help you choose based on channel complexity and the pace you need: • Starter if you’re focused on 1–2 channels and want a tight system for creative + performance. • Growth if you’re expanding channels and need faster iteration plus stronger cross-channel coordination. • Scale if you’re running 3–5 platforms and need daily control, deeper measurement, and higher creative throughput. We find most brands fit cleanly into one of our curated options. If you’re between plans, we’ll scope it on the call and adjust the package so you’re only paying for what you actually need.
Who will actually manage our accounts day to day?
We operate with a small, senior pod of experts (not a rotating cast of account managers). Channel specialists own execution, a creative lead owns the creative system, and a lead strategist owns the roadmap and performance decisions. You’ll have direct access to the people doing the work.
What does onboarding look like, and how fast will we see results?
We move fast, but we don’t skip fundamentals: • Week 1: access + tracking validation + baseline read • Week 2: channel plan + creative priorities + testing map • Weeks 3–4: campaigns live, iteration starts, reporting rhythm set Within the first 30 days, you should have cleaner reporting, sharper creative direction, and a plan you can execute.
What results can we realistically expect in the first 60–90 days?
Expect traction in the things that actually drive long term profit: cleaner measurement, a clear testing and scaling plan, higher-quality creative iteration, and tighter budget decisions. In most accounts, that shows up as less waste, more stable CAC/ROAS, and a more predictable path to scaling without relying on one-off spikes.
What KPIs do you optimize for?
We optimize for profit and sustainable growth. ROAS is one input, not the outcome. We focus on contribution margin, blended CAC, MER, payback/LTV, and incrementality where possible.
Are we locked into a long contract and do we keep ownership of our accounts?
No long-term lock-ins. We work on flat retainers and expect to earn the relationship through performance and responsiveness. You keep ownership of your ad accounts, pixels, and data. We work via access-based relationships so you stay in control and portable.